Regardless of what you write, you should be comfortable using social media. Authors of fiction and nonfiction are expected to do a lot of their own marketing, and social media is a great (and free) way to accomplish this. It's also a quick, easy way to build an author platform and show your potential agent and editor who you are, because they will definitely Google you.
After your book is picked up for publication, you can do a lot, including cover reveals, unboxings, or ARC giveaways, to promote your book, but what do you do while you're still drafting your novel or looking for an agent? 5 Posts Aspiring Writers Can (and Should) Make on Social Media Let’s say you have a book out and want to promote it. So you contact a website and offer to write a free guest post (or several) for them. (The example below follows blogging, but you can also use these patterns for video, podcast, etc.)
In exchange for providing the free content, you have some requests:
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